I am pretty sure you must have heard about “Google Algorithm” earlier and most likely you know that algorithm is one process and set of rules needs to be followed in the calculations and other problem-solving processes. Google algorithm updates keep on coming time by time

Here in this post, I am going to explain in detail Google algorithms, which have transformed their search experience of many websites & users since Google’s is around.

To achieve that, almost daily, Google implements certain changes to its ranking formula and algorithm.

Some of them are small improvements, and others shake up this industry & rankings –like the cocktail shaker! While applying the best practice SEO, one needs to ensure that your optimization methods comply with not just the SEO trends but with ones that Google has established earlier.

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google algorithm and explanation

What’s Google Algorithm?

The Google algorithms follow a similar basic rule and definition of the algorithm we described. When was the last time that you searched something on Google?

No matter whether you typed “Funny dog videos” or “clothing stores near me,” search engine returned billions of results to select from.

However, how it decides what results to show, and what order? Algorithm.

Google has a complex algorithm to serve search results, also it changes very often. So one needs to be fully aware of Google algorithm updates.

Although the company doesn’t make an exact algorithm public, so here are some elements we know for the fact have to impact on the page’s capability of appearing in results for some keywords:

  • Keyword’s appearance in page’s title, meta description and header tags
  • Way the site performs on the mobile devices, like tablets and smart phones
  • Amount of naturally-forming and organic links on your page

Obviously, these are some important characteristics that the Google algorithm explores while determining to deliver & rank pages. There’re likely plenty of them dozens, of others.


How does it determine what elements matter a lot?

As Google algorithm “reads” the web page, it prescribes the pre-ordained number value to every trait it is seeking on a different page.

This numerical value is added to an end result. Therefore, the web page has the most desirable traits can rise on the top of page rankings as algorithm assigns this more importance.

All these calculations by Google platform are been conducted incredibly fast, and rankings might fluctuate as the web developers manipulate different attributes that will contribute to the page rankings across the website or a single page.

Thus, rankings assigned by Google algorithms are completely fluid. The web page that ranks on third for the keyword might rise on first or may fall on tenth as content on both and other pages in results change.

Generally, top spots will be held by the businesses that will do SEO on their websites.

Moz gives a more detailed review on Google algorithm.


What does the future hold for Google algorithm?

Google hardly gives any kind of indication of their changes in the algorithms unless they’re very major.

The smaller changes are internally made and are generally not felt except smaller ripples.

It is very important to stay aware of Google’s algorithm updates and announcements, however, it is as important not over think about the algorithms and try to “game” it.


Google Algorithm Updates for 2018 -2019

PANDA

Panda was introduced by Google in 2011. The main aim of panda is to work on content, it penalizes websites that have thin content, a blog should have at least 300 words, if it has less than 300 words than Google considers it as thin content, and such blogs are searched by Google algorithm called panda and penalized.

Panda also look into duplicate content, week content, low quality content and pages made only for paid ads rather than quality content.

PENGUIN

Penguin was introduced by Google in 2012. Its main aim is to de-rank websites with spammy links.

Its main aim is to de rank websites with spammy links.


Penguin algorithm De-ranks links coming from sites that are purely built or created for SEO link building like PBN.

It checks whether external links are coming from good quality or poor quality websites.

Google is harsh basically on websites that have blogs with too much of keywords, in other words, keyword stuffing.

HUMMING BIRD

Google’s main aim is to provide relevant search to the user’s query. Hummingbird is based on the same concept, introduced in the year 2013 its main aim is to produce more relevant search results by better understanding the meaning behind queries.

Semantic Search is in place to better understand what the user is actually looking for and provide results accordingly. One of Hummingbird main aim is to transform semantic search from mere concept to reality.

PIGEON

It was introduced in 2014. Its main aim is to provide high-quality local search. If you have an improper setup of Google my business page i.s NAP (Name, Address and Phone Number). Also lack of citations in business directories like Indiamart.com and Tradeindia.com

We should understand that the Google algorithm is very much different from social media algorithms may be it Facebook or Instagram. It does not affect other aspects of digital marketing.

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